Importance of Digital Marketing in Career Prospects
Marketing on digital platform is known as Digital Marketing. Digital Marketing is a vast subject that has many small branches in it. Basically, whatever strategy you use to influence, reach and communicate to your customer through digital platforms that are empowered by internet is called digital marketing. No can deny the fact that the present time is dominated by the digital and more importantly, the internet world. People are spending more time on internet then what they use to spend a decade back.
In order to influence such people and let them know about your product or service, you need an effective method. Digital marketing is such technique that deals with marketing on digital and online platform.Our institute is one of the best Digital Marketing institute in laxmi nagar which offers best digital marketing course in noida,digital marketing course in delhi ncr or digital marketing course in delhi with placement.
Reasons to Choose Digital Marketing as a Career:
Growth in Digital World: The world has seen an unprecedented rise in digital world. Billions of people are using internet on daily basis and are spending a good amount of time on the digital platform. Thus the business advertising has seen a paradigm shift and now the focus is on digital marketing. More than 40% of the entire world population which can be close to 3.3 billion people is associated with internet in one form or the other. There is ample of opportunities available for those who want to join this field.
Rise in Investment in Digital Marketing: Since the world is spending ample amount of time of internet and digital platform thus the marketing agencies too have shifted from traditional methods to marketing through digital platform. Thus there has been a 12.5% rise in investment in digital marketing thus providing ample number of jobs and capital flow. Giving goods signs of growth and returns.
The New Evolving Field has lots of Scope: Though the race is in full pace but there is still much ground left to be covered for the budding youngsters who want to spend their career in digital marketing. The conventional market is now turning to e-commerce and there is so much to do here that the scope is extremely high and one can cash-in on the opportunity ahead.
Advantages of Digital Marketing Course:
A Digital Marketing Course has lot to offer to budding professionals who can do great in their career. One is taught the basics of Digital Marketing along with specialization making oneself extremely professional in their field. The biggest advantage of joining this field is that one can become a freelance entrepreneur without much investment and profitable returns. Secondly, the market is growing at good pace and there are many clients available who are ready to pay a good price for professional work.
Obtaining training from here has its advantages as we provide the best training which makes us the best Digital marketing institute in laxmi nagar, which is at par with the standards making the trainee well versed with A-Z of Digital Marketing.
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PPC Advertising (Google Adwords)
- Understanding in orgnainc search results
- Introduction to googleadwords& PPC advertising
- Overview of Microsoft adcenter (bing& Yahoo )
- Setting up googleadwords account
- Understanding adwords account structure
- Campaigns ,adgroups,ads , keywords etc.
- Types of advertising campaigns –Search, display video
- Differences between search & display Campaign
- How does adwords rank ads
- Understanding adwords algorithm (adrank )in detail with examples
- What is quality score
- Why quality score is important What is CTR?
- Why CTR is important Understanding bids
- Advanced level bid strategies
- Enhanced CPC
- What are flexible bidding strategies
- Understanding ad-extensions
- Types of ad-extensions
- Adding ad-extensions in our Campaign
- Creating adgroups
- Finding relevant adgroups options using tool
- Creating adgroups using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in ad-group using keyword planner tool
- Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
- Examples of types of keywords
- Creating ads
- Understanding ad metrics Display & destination URL
- How to write a compelling ad copy
- Best & worst examples of ads Creating ads
- Tracking Performance/Conversion
- What is conversion tracking Why is it important
- How to set up conversion tracking
- Adding tracking code in your website
- Checking conversion stats
- Optimizing Search Campaigns
- Remarketing
- Google adword certification
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Google Analytics
- Introduction to Google analytics
- How Google analytics works
- Understanding Google analytics account structure
- Understanding Google analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google analytics
- How to set up analytics account
- Hot to add analytics code in website
- Understanding goals and conversion how to setup goals?
- Understanding different types of goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate how to reduce bounce rate
- How to setup goals
- Importance of funnels
- How to integrate adwords and analytics account
- Benefits of integrating adwords& analytics
- Measuring performance of marketing campaigns via Google analytics
- Understanding filters & segments
- How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if required
- Google Analytics Certification
SMO (Social Media Optimization)
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Social Media Marketing
- What is social media
- Understanding the existing social media paradigms & psychology
- How social media marketing is different than others
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Facebook Marketing
- Understanding Facebook marketing practical session
- Creating Facebook Page
- Increasing fans on fan page
- How to do marketing on fan page (with examples)
- Fan engagement
- Important apps to do fan page merketing
- Facebook Advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module-CPC vs CPM-CPA
- Setting up conversion tracking
- Using power editor tool for adv.
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LinkedIn Marketing
- What is Linkedin
- Understanding Linkedin
- Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
- Understanding Linkedin Groups (Manage Linkedin groups)
- How to do marketing on Linkedin groups
- Linkedin Advertising & it best Practices
- Increase ROI from Linkedin ads
- Linkedin Publishing
- Company Pages
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Twitter Advertising
- Understanding twitter
- Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, peerindex
- How to do marketing on Twitter
- Black hat techniques of Twitter Marketing
- Advertising on Twitter
- Creating Campaigns
- Types of Ads
- Tools of twitter Marketing
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Video Marketing
- Understanding Video Campaigns
- Creating 1st Video campaign
- Importance of Video marketing
- Benefits of Video marketing
- Using you tube for Business
- Checking conversion stats
- Create video adgroup
- Targeting options
- Understanding bid strategies
- Developing you tube video for Marketing strategy
- Get traffic through you tube channel/video to your website
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Mobile Web Marketing
- Understanding Mobile Devices
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Fundamentals of Mobile marketing
- App Store optimization
- Creating mobile website through wordpress
- Advertising on mobile (App & Web)
- Targeting ads on Apps Targeting via location
- Targeting ads on search engine
- Content Marketing on mobile
- Mobile strategy-segmentations option targeting and difference
- SMS marketing